Oh Twitter, Twitter, Twitter. Where did it all go wrong?

"To rub salt into the wound, your big brother Facebook just keeps motoring on. Taking all your best ideas and frankly doing them better, sometimes worse, but eventually doing them better too. And with 1.7bn users (a mere 1.4bn more than you), is doing so in front of more people, hence attracting more and more advertisers who continue to flock to them in their droves."

"According to Techcrunch, Facebook wants to be the number one place for people to search for mentions of current news, attracting chatter that would normally end up on Twitter. Facebook is already seeing 2 billion searches per day delving into its 2.5 trillion posts. This compares to 1.5 billion searches in July 2015, and 1 billion in September 2012 - a whopping 33 per cent climb in just nine months."

Twitter faces sluggish revenue, modest active user growth, persistent trolling and cyberbullying problems, and dated advertising formats. Facebook continues to copy and refine Twitter’s ideas while drawing far larger audiences and advertiser spend. Facebook’s search activity has grown dramatically, reaching two billion searches per day and showing rapid multi-year growth. Advertisers follow user attention, leaving Twitter with fewer advertisers and diminished monetization. The practical recommendation is for Twitter to abandon trying to be the dominant all-purpose social network and instead concentrate on being the best possible Twitter, starting with restoring Instagram integration and other core strengths.

Read at The Drum