"Threads aims to create a more engaging public conversation space, positioning itself as a stronger alternative to Twitter during its instability."
"The strategic launch of Threads leveraged Meta's user base by allowing sign-in through Instagram, aiming for high user engagement right from the start."
Meta's Threads, launched in 2023, aims to compete with Twitter by providing a vibrant space for public conversations. An internal document shared during an antitrust trial revealed that Threads was positioned as a response to Twitter's ongoing instability. The platform was designed to connect users with interests and creators, and its launch strategy included leveraging Instagram for an easy sign-up process. With a focus on engaging content, Threads targets creators for more casual discussions, steering away from the heavy news focus present on Twitter.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]