"When a monolithic corporation like Nestlé tries to take away our right to call ourselves 'Seattle Strong,' we have no choice but to stand up," Seattle Strong Founder Evan Oeflein said. "We built this company from the ground up in the city we love, and we won't back down."
The longstanding confrontation between Apple Computers and The Beatles over the trademark of the name 'Apple' resulted in embedded references within Apple software, revealing creative friction.