When Canada Attacked Yuengling! - The Beer Thrillers

In a trademark dispute from 1995, Yuengling, the oldest brewery in the U.S., faced objections from Canada's Molson Brewery over its slogan 'America's Oldest Brewery.' Molson argued that using 'America' was misleading since it encompasses North America. Yuengling's rebuttal highlighted its long-standing identity and the cultural meaning attached to America in a U.S. context. Ultimately, the U.S. Patent and Trademark Office sided with Yuengling, confirming the public's understanding of 'America' as the U.S. Two decades later, both breweries reconciled with a partnership, showcasing a shift from competition to collaboration.

"When Kate Smith stands up and sings 'God Bless America,' she's not singing about Saskatchewan." - Richard L. Yuengling Jr. emphasizes the clear cultural distinction of 'America' for the U.S.

Molson argued that 'America is synonymous North America,' claiming that Yuengling's use of the term was misleading to consumers.

The U.S. Patent and Trademark Office ruled that there was no evidence 'the purchasing public in the United States would equate the term 'America' with North America.'

In 2020, Yuengling and Molson announced a joint partnership, demonstrating the amicable resolution of their past trademark conflict.

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