"In February 2013, during Super Bowl XLVII, the stadium lights at the Mercedes-Benz Superdome in New Orleans suddenly went out. The blackout lasted 34 minutes. Broadcasters vamped with images of players milling around while their producers scrambled. The millions of Americans watching at home started to do something that was becoming more and more common at the time: They scrolled through Twitter."
"Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. She is also the cofounder of the Customer Intelligence Lab at the Digital Data Design Institute at Harvard Business School. Leonard A. Schlesinger is the Baker Foundation Professor at Harvard Business School, where he serves as chair of its practice-based faculty. Ryan Reynolds is an actor and entrepreneur and a cofounder of Maximum Effort, a film production and marketing firm."
In February 2013 during Super Bowl XLVII the stadium lights at the Mercedes-Benz Superdome in New Orleans suddenly went out, causing a 34-minute blackout. Broadcasters improvised with images of players milling around while production teams scrambled to manage the live feed. Millions of viewers at home turned to social platforms, particularly Twitter, to follow and comment on the disruption. The event illustrated how live audiences increasingly rely on real-time social media during broadcast interruptions. Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School and cofounder of the Customer Intelligence Lab at the Digital Data Design Institute. Leonard A. Schlesinger is the Baker Foundation Professor at Harvard Business School and serves as chair of its practice-based faculty. Ryan Reynolds is an actor, entrepreneur, and cofounder of Maximum Effort, a film production and marketing firm.
Read at Harvard Business Review
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