"This isn't about nostalgia. It's about repairing what broke-because the public square is worth fighting for,"
"We are bringing it back, this time with trust,"
"The TWITTER and TWEET brands have been eradicated from X Corp.'s products, services and marketing, effectively abandoning the storied brand, with no intention to resume use of the mark,"
"The TWITTER bird was grounded."
Two lawyers founded Operation Bluebird and filed a 105-page petition with the US Patent and Trademark Office claiming X abandoned the Twitter and Tweet trademarks. The founders, former Twitter lawyer Stephen Coates and trademark attorney Michael Peroff, created Twitter.new to allow users to reserve handles if trademarks are reclaimed. The petition documents removal of bird branding and argues X eradicated the TWITTER and TWEET brands with no intention to resume use. The effort prioritizes rebuilding content moderation and restoring a trusted public square after X's rebrand and perceived declines in brand recognition.
Read at PCMag Australia
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