Linda Yaccarino has resigned as CEO of X, the platform formerly known as Twitter. Her departure follows a significant decline in advertising revenue, which has dropped over 50% since Elon Musk's acquisition. Tensions between Yaccarino and Musk escalated over issues related to brand safety, with Musk's dismissive attitude towards advertisers' concerns contributing to her loss of influence. Yaccarino had been seeking advice from her media and advertising contacts prior to her resignation, indicating premeditation in her departure amid the platform's ongoing controversies.
Yaccarino announced her resignation as CEO of X, ending a tenure marked by dwindling advertising revenue and the fallout from controversial AI chatbot outputs.
Advertising revenue on the platform has dropped more than 50% since Elon Musk acquired Twitter, complicating Yaccarino's position in attempts to regain advertiser trust.
Musk’s dismissal of advertisers' safety concerns led to a significant deterioration of Yaccarino's relationship with him, effectively diminishing her role and influence.
Yaccarino was reportedly seeking advice from colleagues in the media and advertising sectors regarding her next steps before stepping away from the position.
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