"Too often, empty states are missed opportunities for a meaningful touchpoint with users. We'll go through four examples of brands that use empty states to educate, inspire, and convert users, and what you can learn from them to turn a blank screen into a moment of value. At the end, we'll share a checklist you can use to design empty states in a more effective and meaningful way."
"Empty states have a distinct psychological impact on users. For first-time visitors, they can spark either anxiety or motivation, depending on how they're presented. When results are "empty," loss aversion can make users feel as though they're missing out on something they should have. At the same time, well-crafted empty states can trigger curiosity and leverage perceived affordances, subtly inviting users to explore and take action."
Empty states occur when there's little or no content to display, such as a new account with no data, zero search results, an empty dashboard, or cleared notifications. Empty states are often treated as simple placeholders rather than strategic engagement opportunities. Well-designed empty states influence user psychology: they can spark anxiety or motivation, trigger loss aversion, or invite curiosity through perceived affordances. Effective empty states guide users toward next steps by offering context, actionable suggestions, or personality, reducing confusion and early-stage abandonment. Four brand examples illustrate educating, inspiring, and converting users via empty states, followed by a practical checklist for designing them.
Read at LogRocket Blog
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