As consumers increasingly rely on AI assistants like ChatGPT for search, traditional Google SEO faces both threats and opportunities. Athena, a startup founded by former Google insider Andrew Yan, introduces 'Gen AI Engine Optimization' aimed at adapting SEO to this new reality. With $2.2 million in funding, Athena serves over 90 clients in various sectors, capitalizing on changing consumer behavior. Yan warns that existing brand value tied to traditional advertising could be jeopardized as AI-powered search transforms decision-making processes.
"I realized that search and shopping and how people are discovering products is about to massively change and do this 180-degree turn..."
"It's no longer just informational - it's actually going down into the decision-making layer..."
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