Following the June 2025 core update, Google Search has experienced significant ranking volatility that continues to persist well beyond its completion date. Initial stability was observed after the update's announcement, but fluctuations began to be reported on July 2nd and intensified following the update's conclusion on July 17th. Users have shared mixed experiences, with some noting unwanted demotions of high-quality pages, while others reported unexpected recoveries and stability in site rankings. Tools used for tracking this volatility indicate ongoing issues, reflecting increased chatter and concern within the SEO community.
The rankings I lost a year ago have suddenly returned - without any major changes on my end. This just confirms that Google can demote high-quality pages on a whim. Honestly, that's anything but trustworthy.
My last 24 hours, since 13.00 UK Wednesday, have been the most consistent and stable in ages, it's been like turning the clock back 2-3 years with a good variation and flow of global visitors viewing several related widget pages.
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