The emergence of AI tools like ChatGPT has shifted search dynamics from traditional SEO to Answer Engine Optimization (AEO). Companies can now be discovered via AI inquiries rather than traditional search engines. AI agents provide direct answers rather than lists, meaning effective online presence is dictated by being recognized and recommended by these systems. Businesses must present clear, structured information to be effective in this context, utilizing tools for structured data to enhance how AI perceives them. Content should be created with customer queries in mind, focusing on clarity and context.
AI agents prioritize content that's structured like answers. So write for the kinds of queries your customers actually ask. Not just 'Power BI consulting,' but 'How can I automate data reporting?'
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