"The era of optimizing only for the old "Ten Blue Links" is over. It's no longer about Search Engine Marketing. In the age of generative AI, the new challenge for companies is making sure their content surfaces in chatbots like ChatGPT and Google Gemini. And despite Google continuing to maintain a stranglehold on search, there are signs of cracks in its dominance. Enterprise SEO firm BrightEdge states that AI challengers are quickly gaining traction."
"Measuring and benchmarking AI-driven traffic and citations: This tool can reveal which pieces of a company's content are being pulled into AI chatbot responses. No longer will content marketers look at their analytics and wonder which blog post or webpage was referenced by AI-now, they're provided better insights. It also provides a side-by-side comparison tool so"
"Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions, ensuring businesses can stand out in a rapidly changing landscape."
Adobe launched LLM Optimizer, a Generative Engine Optimization (GEO) tool that lets brands monitor AI-driven traffic and improve discoverability on AI-powered chat platforms and browsers. The tool is available standalone or integrated with Adobe Experience Manager Sites. LLM Optimizer measures and benchmarks AI-driven traffic and citations, connects onsite and offsite brand performance insights, and can trigger automatic optimization actions to boost visibility across platforms such as Google's AI Overview, Perplexity, ChatGPT and Google Gemini. Generative engine optimization has become a C-suite concern as companies shift focus from traditional search tactics to surfacing content in AI chat interfaces.
Read at Ken Yeung
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