The internet landscape has shifted dramatically with the rise of AI tools like ChatGPT, which now has over 180 million users. Google’s traditional SEO ranking methods are rendered ineffective as people engage more with AI-generated answers. Strategies must evolve to include Generative Engine Optimization and Artificial Intelligence Optimization. To succeed, focus on answering specific user questions, utilize structured formats, demonstrate expertise, engage in relevant conversations on social platforms, and continuously evaluate visibility through AI tools.
ChatGPT now has over 180 million users and powers more than 800 million sessions each week, signaling a shift in how individuals interact with information.
SEO is dead. If you’re still focused on keywords and backlinks, you’re playing last year’s game, as AI technologies change the search landscape.
To get found in AI answers, think less like a blogger and more like a helpful expert, answering specific questions directly.
Use structured formatting like bullet points and tables, which AI can easily scrape, summarize, and quote.
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