"GEO (Generative Engine Optimization) increases the likelihood digital content about brands appears in top of page AI Overview summaries from AI engines such as ChatGPT, Google Gemini, Bing AI, Perplexity AI, and Claude AI. It's become so critically important because GEO affects which brands and facts people are made aware of, and brand mentions within AI those summaries imply endorsement."
"GEO is also critically important because so many searchers are satisfied with the AI Overview summary information and don't click further on the brand links below. Studies estimate 50-60% of searches that generate AI Overview summaries end without another click. In its May 2025 study, BrightEdge, the AI powered SEO platform, found Google searches increased nearly 50% in the year since AI Overviews were rolled out, while over the same time period, clicks on websites were down 30% overall."
Generative Engine Optimization (GEO) increases the chance that brand content appears in top-of-page AI Overview summaries produced by engines like ChatGPT, Google Gemini, Bing AI, Perplexity, and Claude. GenAI synthesizes evaluative summaries from disparate authoritative web sources and presents them in contextually appropriate, human-sounding language. Between 30% and 50% of search results now begin with AI Overviews. Many users remain satisfied with summaries and do not click through: studies estimate 50–60% of searches with AI Overviews end without additional clicks. BrightEdge found Google searches rose nearly 50% while website clicks declined about 30%, and query complexity is increasing, requiring more detailed web content for GEO.
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