"There is a common misconception that repeated search behavior will lead to not just a different, but higher outcome," explains Katy Nastro, travel expert at Going. This is why people are often told to clear their cache or cookies or to use an incognito browser. However, that's more travel myth than truth-something that's stuck around thanks to anecdotal frustration and online hearsay. Per the pro, "There is no credible data source that suggests repeated searching is tracked and therefore manipulated to higher pricing."