"While interactions and purchases through large language models (LLMs) are still limited, their potential growth rate is staggering. Accenture's 2025 Consumer Pulse Survey revealed that a year ago, more than half (55%) of consumers were open to AI making purchases on their behalf. Today, one in two users has already informed a purchase decision using gen AI, making it the fastest-growing source for recommendations and advice over the past year."
"The opportunity for the technology goes beyond purchasing. According to a recent Prosper Insights & Analytics survey, more than a quarter (26.7%) of adults who use gen AI use it for customer support. 28.5% of online shoppers/purchasers prefer communicating with an AI chat program over a live person. When it comes to traditional search, Gartner predicts search engine volume will drop 25% by 2026, yet Google sees over five trillion searches annually."
"Search engine optimization (SEO) is very much alive and evolving to leverage AI. For example, Google confirmed its AI Overviews are now driving over 10% more queries globally, and that growth continues to increase over time. At the same time, we're seeing an opportunity for growth in generative engine optimization (GEO), where content is tailored for AI-powered search engines rather than just traditional search results pages."
Generative AI tools are increasingly used for product discovery, recommendations, and customer support. A 2025 Accenture survey found 55% of consumers were open to AI making purchases a year ago, and now one in two users has used generative AI to inform a purchase decision, making it the fastest-growing source for recommendations. A Prosper Insights & Analytics survey found 26.7% of gen AI users employ it for customer support, and 28.5% of online shoppers prefer AI chat over a live person. Gartner predicts a 25% drop in traditional search engine volume by 2026, while Google reports over five trillion annual searches. SEO is evolving alongside opportunities in generative engine optimization (GEO).
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]