"More and more consumers are getting their answers directly from AI platforms like ChatGPT, and marketers are leveraging generative engine optimization (GEO) tactics to boost brand awareness and get cited by AI answer engines. Not sure if GEO is worth all the hype? No worries, I rounded up some Generative Engine Optimization statistics to show you how crucial GEO is in modern digital marketing."
"Generative engine optimization is crucial to digital marketing now because the way consumers search for products and services has changed significantly over the last few years. When I first entered the digital marketing industry, consumers typically searched for answers by plugging inquiries into search engines like Google. They'd then browse the top links Google provides until they found the answers they were looking for."
Search behavior has shifted as consumers increasingly ask AI systems like ChatGPT, Google AI, and Perplexity for direct answers rather than browsing links. This shift is reducing website traffic and weakening reliance on traditional SERP-driven discovery. Marketers must move from solely optimizing for search engine result pages to optimizing content for AI-powered answer engines. Generative Engine Optimization (GEO) focuses on making content accessible and easily consumable by large language models so AI systems can summarize and cite it. GEO involves structuring content, providing clear authoritative answers, and ensuring citation-ready formats to boost visibility within AI-generated responses.
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