A shift in online information-seeking behavior is underway, with 80% of consumers depending on AI-generated summaries, drastically reducing traditional website traffic. Google's 'AI Overviews' serve over a billion users, offering complete answers pre-click. New 'answer engines' like ChatGPT and Microsoft Copilot threaten conventional search engines, making AI visibility crucial for businesses. Generative Engine Optimization (GEO) emerges alongside SEO, emphasizing quality content that AI can reference, thus transforming digital marketing strategies by requiring different metrics for success.
A recent Bain & Company study found that 80% of consumers now rely on AI summaries for at least 40% of their searches, reducing traditional website clicks by up to 25%.
If your business isn't appearing in these AI-generated answers, potential customers may never discover youâeven if you rank well in traditional search results.
The new GEO approach is about writing content that answers real questions thoroughly. This way, AI systems can quote your expertise.
GEO success means tracking how often an AI tool mentions your page or links back to your content.
#ai #search-engine-optimization #generative-engine-optimization #digital-marketing #consumer-behavior
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