"Advertising giants like Publicis, WPP, and Omnicom aren't the only companies deploying roll-up strategies and shaking up influencer marketing. Humanz, an Israeli influencer marketing platform that expanded to the US in 2024, is going "full acquisition mode" through 2026, CEO Liran Liberman said in an interview. The company exclusively told Business Insider that it recently raised $15 million from an undisclosed group of venture capital investors to fuel several M&A deals."
"There are two types of deals the company is eyeing: talent acquisitions (such as targeting another company's network of creators and brands) or tech acquisitions (such as payment solutions). "In this space, there are so many niche players," Liberman said. "Imagine a company great in influencer marketing on LinkedIn for B2B, or a tech company only doing creator payments. If I can acquire them ... now we can offer more solutions.""
Humanz is an Israeli influencer marketing platform that expanded to the US in 2024 and is executing an aggressive M&A strategy through 2026. The company raised $15 million from undisclosed venture capital investors to fund multiple acquisitions. In 2025 Humanz acquired Bambassadors, a user-generated content marketplace, and Ubiquitous, an influencer marketing agency, to strengthen US presence. Humanz plans three more deals in the first half of 2026, targeting talent acquisitions that bring creator networks and tech acquisitions such as payment solutions. The company declined to disclose valuation or acquisition financials, and prioritizes discoverability on AI chat platforms via generative engine optimization (GEO).
Read at Business Insider
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