Generative Engine Optimization (GEO) has become the priority for digital marketers, replacing traditional Search Engine Optimization (SEO). The decline of SEO has resulted in a shift to AI-driven search platforms like ChatGPT, which provide users with personalized, concise answers. Marketers have found that traffic from LLMs, though currently smaller than that of Google, converts significantly higher. To leverage this new opportunity, marketers are focusing on GEO strategies, digital PR, and optimizing content for LLMs, aiming to capture valuable traffic in this evolving landscape.
Traditional SEO has collapsed, leading to a shift towards Generative Engine Optimization (GEO), driven by AI and new search ecosystems like ChatGPT.
Rob Hoffman, CEO and Co-Founder of a GEO optimization tool, notes that traffic from LLMs converts seven times higher than traffic from Google.
Marketers who are adapting are focusing on GEO strategy, digital PR, and LLM-optimized content to capitalize on new search opportunities.
As consumers move to chat-based interfaces for searches, LLMs are providing personalized and concise answers, creating a new paradigm in search marketing.
#generative-engine-optimization #digital-marketing #ai-search #consumer-behavior #marketing-strategy
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