Firms going all-in on marketing to AI bots

"The latest data comes from a recent report from professional services marketing firm , which found that 97% of executive leaders and marketing managers working at U.S. professional service organizations say it is important or very important for their content to show up in AI search. Many are putting serious money into these efforts, as 55% say they have made investments specifically for GEO, and almost three-quarters say their GEO activities account for 11-20% of their marketing budget."

"This is likely because 63% of those who successfully execute those strategies say they've gotten more exposure with clients as a result of these efforts. Those prioritizing GEO are already seeing important, measurable benefits. Meanwhile, 65% say they got more leads and 64% said they got more website traffic."

"Leaders who have yet to execute these strategies, though, feel confident they will be able to do so soon. When asked about the status of their GEO strategy, 55% described it as "advanced" while a further 42% are "just starting out." This has led to 72% of respondents who have already started saying they plan to fully implement it within six months."

Ninety-seven percent of executive leaders and marketing managers at U.S. professional service organizations say it is important for their content to show up in AI search. Fifty-five percent have made investments specifically for generative engine optimization (GEO), and almost three-quarters say GEO activities account for 11–20% of their marketing budget. Sixty-three percent of firms that execute GEO report more exposure with clients. Sixty-five percent report more leads and 64% report increased website traffic. Fifty-five percent describe their GEO strategy as advanced, 42% are just starting out, and 72% plan full implementation within six months.

Read at Accounting Today