As AI search tools like Google's AI Overviews and ChatGPT gain popularity, brands are concerned about their visibility and influence in these new search environments. Havas has created Brand Insights AI to help advertisers track their performance in AI-generated search results. The tool provides real-time rankings and insights for major AI search platforms. A survey indicates that many advertisers are experiencing decreased website traffic, with over 44% seeing stagnant or falling numbers since last year. The industry's shift towards AI search is generating significant client discussion and pressure for increased visibility.
"The way people discover brands, information and products is changing rapidly... Brands [are] grappling with understanding the visibility of their brands and their products across the breadth of those platforms."
"We're pretty much talking to all of our clients about this stuff... they're getting pressure from their board to be more visible in AI search."
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