Google asserts that AI search features are not negatively impacting web traffic. The company claims that total organic click volume has remained stable year-over-year and that the volume of searches is increasing. Google emphasizes that it sees a trend toward users seeking authentic voices and first-hand perspectives. Moreover, recent AI enhancements are likened to prior features that did not reduce clicks. However, the blog post lacks specific data to support these claims, raising questions about the reliability of these statements.
Google claims that total organic click volume has remained relatively stable year-over-year, indicating that clicks to websites are not declining despite concerns.
According to Liz Reid, more searches are being conducted on Google, and people are increasingly seeking authentic voices and first-hand perspectives in their searches.
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