An internal document revealed Google's strategic orientation towards monetization in AI Search, limiting the options available to publishers regarding their content. During an ongoing US antitrust trial, it was disclosed that Google executives considered providing more control to publishers but ultimately opted for minimal choices, which serve their revenue interests. This has led to concerns among publishers that their content is being exploited in AI Summaries, reducing web traffic. The trial has highlighted the struggle over online content rights and Google's significant advantage in AI development due to its extensive search engine data.
Google's approach to managing publisher content rights in AI Search reveals an evolving strategy focused on monetization while limiting real control for content owners.
Internal discussions indicate Google's reluctance to allow publishers full control, as doing so could jeopardize their online revenue model and AI development supremacy.
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