Apple is reportedly planning to integrate AI-powered search functionalities into its Safari browser, posing a significant threat to Google's established search platform. These developments are driven by user trends away from traditional searches towards AI options, highlighted by Apple executive Eddy Cue during antitrust hearings against Google. As a result, shares of Google's parent company, Alphabet, dropped by 7.3%, resulting in a loss of around $150 billion in market capitalization. Despite this, Google claims its search query volume from Apple devices continues to grow, underlining the complexity of the situation and the pressure on Google’s search business amidst rising antitrust scrutiny.
Apple's introduction of AI-powered search options in Safari threatens Google's advertising business, primarily reliant on users of its search engine on iPhones.
According to Apple executive Eddy Cue, searches on Safari dropped for the first time last month, indicating a shift as users opt for AI-driven search alternatives.
Google reported overall growth in search queries from Apple's platforms, asserting that users find Google Search increasingly useful for diverse queries and access it in innovative ways.
The situation has raised alarms about a potential seismic shift in the search market, which could severely impact Google's established dominance.
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