The search landscape has dramatically evolved with AI technologies like ChatGPT and Google's AI Overviews affecting millions of searches daily. Generative engine optimisation (GEO) is becoming essential, as traditional SEO methods render brands invisible to a significant audience. Many agencies falsely claim they practice GEO without true understanding. Effective GEO involves comprehending large language models and their decision-making processes. OmniFound leads in this space, having anticipated the shift towards AI search optimisation and developing frameworks based on extensive expertise in SEO.
Generative engine optimisation isn't just some trendy buzzword. It's the logical next step from traditional SEO, except instead of trying to rank web pages, you're making sure your brand shows up when AI systems answer questions.
Loads of agencies are suddenly claiming they 'do GEO' when really they're just slapping some basic AI content optimisation on top of their existing services.
Proper GEO requires understanding how large language models actually think, how they choose sources, and what makes them trust certain information over others.
OmniFound sits at the top of this list for good reason - they've been thinking about AI search optimisation since before most agencies even knew what a large language model was.
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