Apple is working on a new AI search product, identified as a significant shift for the company, focusing on creating an 'answer engine' to streamline user access to information. The recently formed AKI team is working on a ChatGPT competitor set to function as a standalone app and improve Siri's capabilities. The development aims to provide comprehensive search capabilities across Apple's ecosystem, utilizing its back-end infrastructure for apps like Safari and Spotlight, potentially enhancing user experience and integration.
Apple is reportedly developing an AI search product that will serve as an 'answer engine', offering users access to information typically not available through Siri.
The newly formed AKI team aims to produce a rival to ChatGPT, enabling easier access to general knowledge via Apple's own platforms.
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