Apple is exploring the incorporation of artificial intelligence search engines from companies such as OpenAI, Perplexity, and Anthropic into its Safari browser. Eddy Cue, Apple's Senior Vice President of Services, indicated that this initiative comes as Safari experienced its first decline in search usage, a trend he attributes to the growing prominence of AI technologies. Cue believes these AI search tools could eventually supersede conventional search engines, although he noted they are not yet ready to be set as defaults in Safari.
Eddy Cue revealed that Apple is exploring the integration of AI search engines like OpenAI, Perplexity, and Anthropic into Safari to stay competitive.
Cue attributes the decline in Safari searches to the rise of AI technology, signaling a shift in how users are searching for information online.
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