August 2025 Google Webmaster Report: Core Update, Volatility, AI, Web Guide & More
Briefly

The past month saw notable fluctuations in Google search rankings stemming from the June 2025 core update, which began before July 1st and persisted into July. Concurrently, Google addressed concerns about declining click rates from AI searches by launching a web preview of Web Guide. The company expanded its AI Mode to India, the UK, and Workspace users, promoting various new features and updates in this domain. Notably, Danny Sullivan departed his role as Google's Search Liaison, highlighting ongoing changes within Google's structure amid its financial success.
The month saw significant volatility in Google search rankings due to the June 2025 core update which began before July 1st and continued through July.
Google released a web preview of Web Guide in response to complaints regarding decreased clicks from AI search results, despite disputing various studies.
AI Mode was expanded by Google to users in India, UK, and Workspace accounts, signifying a growth in the AI implementation in search.
Due to internal changes, Danny Sullivan stepped down from his position as Google's Search Liaison, showcasing shifts in personnel during this tumultuous month.
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