"Big Tech tried and tried to get you to wear virtual-reality headsets. You haven't been interested. Now they're trying again, with cheaper, lighter glasses. The tech industry has spent roughly a gazillion dollars trying to convince people to strap face computers on their heads. It hasn't worked. But the tech guys haven't given up. Their new pitch: Instead of buying bulky goggles that replace your reality with a computer-generated version of something else, what about some glasses?"
"Apple is reportedly cutting production of its expensive, heavy Apple Vision Pro headsets, which went on sale two years ago but never seemed to find a market. (Apple declined to comment.) Meta says it can't keep up with "unprecedented demand" for its Ray-Ban Display glasses it started selling last fall, and will have to delay plans to sell them outside the US. (I've asked Meta for comment.)"
Big Tech invested heavily trying to popularize virtual-reality headsets but consumers largely rejected bulky goggles. Companies are shifting toward lighter, glasses-style devices as a more familiar wearable form. Apple is reportedly cutting production of its heavy Vision Pro headsets after weak market traction. Meta reports unprecedented demand for Ray-Ban Display glasses and has delayed some international sales. IDC found VR headset shipments fell about 43% last year while teched-up glasses shipments rose over 200% from a small base. Shrinking computing components into ordinary-looking glasses is technically challenging, and lighter, cheaper designs typically offer reduced functionality, complicating adoption.
Read at Business Insider
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