
"At the beginning of the year, a Meta comms representative asked if I could refer to Ray-Ban Meta glasses as "AI glasses." Meta CEO Mark Zuckerberg and CTO Andrew Bosworth have referred to the glasses as the perfect vehicle for AI. Framing these devices as AI glasses does two things: first, it tells consumers that these glasses are not like Google Glass; second, it positions artificial intelligence, not augmented reality, as a reason to buy them."
"I declined. As journalists, we're not in the business of advancing marketing narratives, and no one else in the space seemed to be adopting this terminology. Cambridge Dictionary defines the term as "a pair of glasses that contain computer technology" so they can be used similarly to smartphones or convey information about what you're looking at. That sure sounds like the Ray-Ban Meta glasses to me."
At Google's Project Aura demo, a question about what to call glasses-shaped face computers sparked a vigorous debate over terminology. 'Smart glasses' is losing favor while 'AI glasses' has gained traction, though no consensus exists. A Meta communications representative requested Ray-Ban Meta be labeled 'AI glasses,' and Meta leadership described the glasses as an ideal vehicle for AI. Labeling devices as 'AI glasses' differentiates them from Google Glass and shifts consumer focus from augmented reality to artificial intelligence. Cambridge Dictionary defines 'smart glasses' as 'a pair of glasses that contain computer technology' used like smartphones or to convey information about what is being viewed.
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