"When day one of Facebook's much-hyped F8 conference came to a close, we were left a little shellshocked. Traditionally these conferences will drip-feed bits of information, most of which is only relevant to developers, and save a few big announcements until the end. This time around, the news just kept flowing. Facebook announced ambitious moves on Facebook Messenger 2.0 and chatbots (or Messenger bots, as they would prefer you to call them)."
"And the big reveal: Facebook wants to read your mind. Its secretive R&D lab is working on a brain-computer interface that can turn brain waves into text and user interactions. In short, Facebook has made a play for all the hyped technologies du jour: artificial intelligence, virtual and augmented reality and neuroscience. And it has decided, rather boldly, to conspicuously go after all of these simultaneously."
Facebook unveiled a wide set of initiatives spanning Messenger 2.0 and chatbots, a virtual reality social platform, augmented reality filters, Workplace for enterprise collaboration, and haptic solutions targeting hearing impairment. The company is investing in artificial intelligence, virtual and augmented reality, and neuroscience at the same time, including a brain-computer interface that can convert brain waves into text and user interactions. These technologies aim to create new consumer-brand touchpoints and more seamless human-machine communication. Marketers should anticipate changes in consumer-brand interactions, prepare conversational and immersive experiences, and explore new engagement opportunities enabled by these platforms.
Read at The Drum
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