"By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation."
"Leading the transformation in beauty retail, SK-II launched SK-II Wonderland, a first-of-its-kind augmented reality pop up shopping destination in Tokyo, Japan. This beauty store brought to life personalised skincare shopping in a unique immersive experience combining technology, art and beauty all under one roof. Initially, we featured four influencers in Japan: AMIAYA, Mademoiselle Yulia, Rinco and Saki. SK-II loved the output so much it decided it wanted to take the AR campaign global."
SK-II launched SK-II Wonderland, an augmented reality pop-up shopping destination in Tokyo that combined technology, art, and beauty to create personalised, immersive skincare shopping. Brave Bison leveraged data tools and relationship networks to recruit influencers and handled creative direction and production for content filmed inside the pop-up. A series of 22 videos showcased the immersive, artistic, and technology-driven activation. Initial influencer talent included AMIAYA, Mademoiselle Yulia, Rinco, and Saki. The campaign later extended internationally with AR invites sent to influencers in London and Los Angeles.
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