Can this immersive technology replace model homes?

"The technology provides an immersive model home experience where prospective buyers can walk through multiple floor plans and customizations all in one place. The concept equips customers with a 360-degree experience, where buyers enter a virtual showroom with photorealistic renderings projected onto three walls. The screens display elevations, floor plans, finishes, room designs, and outdoor spaces in detail, and the touch-activated screen features arrows that let buyers and realtors navigate between rooms or shift perspectives."

"The first AR Theatre was a prototype in the AR Homes headquarters office in St. Petersburg. Before rolling out the concept to Tesoro Club, the team invited realtors and existing homeowners to test out the technology. What they found, representatives for AR Homes say, is that the AR Theatre is a more collaborative alternative to using a VR headset, as it allows families and their realtor to virtually walk through a home together."

"On that particular model's floor plan, one can see a small step-up area in the den, but without actually visualizing it, it's hard to grasp what it really looks like in person. When the homebuyer saw how the step-up looked in the AR Theatre, he realized his desk could sit higher and overlook the room, a feature that he wished he had chosen for his home."

AR Franchising introduced an in-market AR Theatre at Tesoro Club in Port St. Lucie, FL, to create immersive model home experiences for prospective buyers. The system projects photorealistic renderings onto three walls, displaying elevations, floor plans, finishes, room designs, and outdoor spaces, while a touch-activated screen lets visitors navigate between rooms and perspectives. A prototype in St. Petersburg was tested by realtors and homeowners before rollout. The AR Theatre enables families and realtors to virtually walk through homes together, offering a collaborative alternative to VR headsets. One homebuyer identified a desirable custom step-up after viewing the virtual space, changing his perception of the design.

Read at www.housingwire.com