"Every decade or so, a new technology emerges that can completely transform the world. Companies well positioned to capitalize on these introductions and the scaling-up of a new technology can see tremendous growth, even if they're not the first to market. We saw that play out with the internet boom and the proliferation of smartphones over the last 30 years. This decade's transformative technology is, without a doubt, generative artificial intelligence (AI)."
"Meta Platforms may have more to gain from developing excellent generative AI models than any other company. Practically every part of its business could benefit from it, ranging from its advertising to its messaging apps and even its augmented- and virtual-reality headsets. In the near term, the advertising business is the biggest beneficiary of Meta's AI investments. It's working on an AI agent that can develop and test ad campaigns for its Facebook and Instagram platforms to optimize advertising budgets."
"Meta's AI efforts have paid off so far. Ad revenue increased 21% through the first nine months of 2025. Over the long run, generative AI could be crucial in increasing engagement, giving creators more tools to produce interesting content and personalize it for each user. It could also create better augmented-reality user interfaces, advancing the computing platform. It's no wonder Meta is spending so much on"
Generative artificial intelligence represents the transformative technology of the decade with potential to affect practically every industry. Companies well positioned to capitalize on new technologies and scaling can see tremendous growth even if they are not first to market. Meta Platforms stands to gain across advertising, messaging, creator tools and augmented- and virtual-reality headsets. Meta is developing an AI agent to develop and test ad campaigns for Facebook and Instagram to optimize advertising budgets. That capability could attract more small-business advertisers, reduce marketer overhead and increase money available for ad spend. Ad revenue rose 21% through the first nine months of 2025.
Read at The Motley Fool
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