"Bringing untold stories to life In November 2019, Kulturprojekte Berlin, the German public service broadcaster ZDF Digital, and Facebook wanted to mark the 30-year anniversary of the fall of the Berlin Wall. Art installations, light projections, performances and historical exhibitions across the city, combined with digital experiences, were designed to bring the past back to life-at their historic locations-for a new generation of young Germans."
"For younger Germans, the Berlin Wall exists only in their imagination. Kuturprojekte Berlin and ZDF Digital decided to create an augmented reality journey across the city to bring forgotten, untold stories back to life at almost 40 historic locations, which were marked on an interactive map. By looking through their phone cameras, people were able to virtually jump back in time and bear witness to events that happened on the spot they were standing."
Kulturprojekte Berlin, ZDF Digital and Facebook created an immersive AR and Messenger experience for the 30th anniversary of the Berlin Wall's fall. Art installations, light projections, performances and historical exhibitions across Berlin complemented a digital AR journey that mapped almost 40 historic locations. Users pointed phone cameras to witness virtual recreations such as 'woodpeckers' chipping at the Brandenburg Gate and candle-filled Gethsemane Church. The project targeted young Germans, only 31% of whom felt educated about the topic. Facebook Augmented Reality ads and a Messenger experience delivered the journey, with 80% of participants reporting they felt more educated afterward.
Read at Thedrum
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