Snap Just Formed a New Company Ahead of First Public AR Glasses Launch

"Snap announced the creation of Specs Inc., a wholly owned subsidiary of the parent company, on Wednesday. The Santa Monica, California-based company said that Specs Inc. will focus on the augmented reality (AR) smart glasses division and grow as a distinct brand. The timing of the development is interesting, given that the parent company is also gearing up to launch the first consumer-focused smart glasses dubbed Specs. The device will incorporate elements of AR and smart glasses into a "wearable computer"."

"In a newsroom post, the social media giant announced and detailed the formation of the new Specs Inc. subsidiary. Snap highlighted that the move allows for greater operational focus and alignment towards developing new AR smart glasses. Specs Inc. will also work on building new partnerships and offer the parent organisation capital flexibility. Additionally, Snap hinted that the new subsidiary could raise minority investment in the future."

"The company has a product line called Spectacles, which is exclusive to developers. In 2024, Snap launched the fifth generation of the AR glasses. Coming to Specs, the company says the wearable will feature see-through lenses that augment 3D digital objects in the real world, and can be controlled via hand gestures and voice commands. The smart glasses are also expected to arrive with integrated artificial intelligence (AI) capabilities and a built-in AI assistant."

Snap formed Specs Inc. as a wholly owned subsidiary to concentrate on its augmented reality smart glasses division and develop a distinct brand. The subsidiary aims to increase operational focus, build partnerships, and provide capital flexibility to the parent company, with the potential to raise minority investment. The move precedes a planned consumer launch of smart glasses called Specs expected in coming months. Specs will feature see-through lenses that augment 3D digital objects, gesture and voice controls, integrated AI capabilities, and a built-in AI assistant powered by a new Intelligence System. Snap previously produced developer-focused Spectacles, including a fifth-generation AR model in 2024.

Read at Gadgets 360