"As the official social media services supplier for the 2023 Rugby World Cup, Meta has got the ball rolling by drumming up early enthusiasm ahead of the tournament, opening the eyes of fans to the role technology can play in heightening their appreciation of the game. A campaign developed by BETC Paris, Havas Play and Unit9 uses the event to showcase what the metaverse can do, with Meta harnessing its full suite of apps from Facebook to Instagram and WhatsApp to thrust spectators on to the field in virtual and augmented reality."
"Olivier Apers, creative director at BETC Paris, commented: "It has been a pleasure working with the teams at Meta on these augmented experiences. While the metaverse isn't here yet, we're excited by its potential to bring excitement for the fans around the Rugby World Cup 2023." Planned immersive experiences include a fan avatar creator, custom AR filters and a VR experience to share moments of celebration and agony like never before."
Meta serves as the official social media services supplier for the 2023 Rugby World Cup and is driving early fan enthusiasm through immersive technology. A campaign by BETC Paris, Havas Play and Unit9 showcases metaverse capabilities across Meta's apps, aiming to place spectators into on-field moments via virtual and augmented reality. Planned features include a fan avatar creator, custom AR filters and a VR experience designed to let fans share celebration and agony more vividly. The initiative positions social platforms and immersive tech as tools to deepen fan appreciation and engagement during the tournament.
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