"Snapchat has launched a new festive AR activation, with its in-app " Snapchat Winter Village " including branded activations from Chopard, BOSS, and Lancôme, all within an immersive Lens experience. "The Snapchat Winter Village uses Snap's AR technology to offer a fresh, engaging way to shop for the holidays. Snapchatters can discover new products, explore each brand's universe, or find gift inspiration in a space that blends the ease of online shopping with the delight of an in-store visit.""
"Snapchatters can browse displays featuring the Maison's signature watches and jewelry, with interactive product cards highlighting each piece's story. transports Snapchatters into a glowing, train-inspired fragrance experience, reimagining the Lancôme Express above snowy mountains. Inside the pink and gold carriage, each fragrance - from the new Vanille Nude to the iconic La Vie Est Belle - is presented like a treasured discovery, with stories behind each creation revealed through AR."
Snapchat's Winter Village is an in-app AR Lens that creates an immersive holiday shopping environment with branded activations from Chopard, Lancôme, and BOSS. The Lens blends online shopping convenience with in-store exploration, enabling Snapchatters to discover products, explore brand universes, and find gift inspiration. Chopard's activation presents a paper-like boutique with soft ivory textures and interactive product cards highlighting watches and jewelry. Lancôme's experience reimagines the Lancôme Express carriage to showcase fragrances like Vanille Nude and La Vie Est Belle with AR storytelling. BOSS features an Augmented Factory highlighting the BOSS x Steiff collection and moving conveyor-belt visuals. The Winter Village is available in multiple international markets throughout December.
Read at Social Media Today
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