Adweek2 months agoMarketingBrands Chase Football Marketing Momentum at NFL DraftThe NFL Draft attracted a significant audience, rivaling other major sports events. [ more ]
The Drum3 months agoArtificial intelligenceAt SXSW 2024, bold experiential marketing took center stageBrands used immersive and sensorial experiences at SXSW to leave a lasting impact. Experiential trends at SXSW are moving towards long-term impact on brands. [ more ]
Digiday4 months agoMarketingMarketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super BowlMarketers are using Las Vegas as a backdrop for their Super Bowl advertising efforts. Brands are utilizing landmarks, experiential events, and the Sphere to create buzz around their campaigns. [ more ]
Digiday7 months agoMarketingHere's what marketers need to know about Roblox Investor Day 2023Roblox has over 70 million daily active users, with Gen Z being the top-spending age group on the platform. There have been over 240 brand activations on Roblox to date. Roblox is expanding its marketing capabilities to become a conduit for brands in the metaverse. [ more ]