"This year we saw robots face planting, creepy wearable tech, interface changes nobody asked for, and advertising schemes straight out of a dystopian movie. And so as 2025 comes to a close, Inc. took a look at this year's most notable failures in business and innovation for readers looking for a quick laugh-and a lesson on what not to do."
"During the MetaConnect 2025 in September, the $1.5 trillion company revealed the Meta Ray-Ban AI glasses. Paired with an accompanying wristband that monitors hand movement, the wearable tech device promised to bring the world of Ready Player One to reality. According to, Meta's Ray-Bans sold more than 2 million pairs since their debut, with long term plans including the production of 10 million pairs each year by 2026."
Robotics demonstrations in 2025 revealed persistent reliability and endurance problems, with humanoid robots falling over during live demos and many failing to finish endurance events due to overheating and falls. Tesla's Optimus units appeared in service roles while a Chinese robot set a distance record, yet robotic performance remained inconsistent. Wearable AR devices also struggled: Meta's Ray-Ban AI glasses paired with a motion-tracking wristband sold millions but stumbled in live demos, failing basic tasks like answering calls and guiding a chef through a recipe. Broader trends included unpopular interface changes and intrusive advertising experiments that raised user concern.
Read at Inc
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