"Snapchat is teaming with luxury brands Chopard, Boss and Lancôme for a shoppable augmented reality experience called the Snapchat Winter Village, according to a company blog post. The Snapchat Winter Village includes three virtual boutiques customized for the participating brands. Within each experience, users can shop various products and complete their purchase through the brand's e-commerce site."
"Snapchat is putting its own spin on the in-person shopping experience with its digital winter village. The experience could be a way for the platform to appeal to younger generations like Gen Z, 61% of whom now prefer to discover new products in store, according to holiday research from PwC. The cohort prefers in-person shopping for the ability to touch and see products, to experience holiday displays and to secure promotions."
"The winter village attempts to replicate the best parts of in-person shopping, allowing consumers to explore branded boutiques and discover products up close using AR. Seventy-nine percent of Snapchat users say that AR helps them decide what they want, according to data shared in press details. Consumers can access the activation through Snapchat's Lens Carousel and each brand's public profile."
Snapchat launched a shoppable augmented reality Winter Village featuring virtual boutiques for Chopard, Boss and Lancôme. Each boutique allows users to browse products and complete purchases through the brands' e-commerce sites. The activation was created with creative studio Atomic and is available through Dec. 31. The experience aims to mimic in-person shopping by enabling up-close product exploration using AR and interactive product cards. Snapchat cites that 79% of its users say AR helps them decide what they want. Consumers can access the Winter Village via Snapchat's Lens Carousel and each brand's public profile.
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