#gen-z-shopping

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#snapchat #augmented-reality #shoppable-ar #luxury-brands #ai-in-retail #holiday-shopping #social-commerce
E-Commerce
fromMarketing Dive
1 week ago

Boss, Lancome open virtual boutiques with Snapchat's shoppable AR

Snapchat launched a shoppable AR Winter Village with virtual boutiques for Chopard, Boss, and Lancôme enabling in-app browsing and purchases through brand e-commerce.
E-Commerce
fromTelecompetitor
2 weeks ago

AI will play a larger role in holiday shopping this year: Report

Holiday shoppers increasingly use social media and AI for buying: 57% use social media, 39% use AI tools, 68% purchase directly through AI.
E-Commerce
fromThe Drum
1 month ago

'Irrelevance used to be neutral. Now it's damaging'

Relevant, personalized offers at checkout are essential; irrelevant offers drive cart abandonment and diminish the Transaction Moment's emotional impact.
Artificial intelligence
fromTechCrunch
2 months ago

Phia's Phoebe Gates and Sophia Kianni talk consumer AI at Disrupt 2025 | TechCrunch

Phia is an AI-powered shopping assistant targeting Gen Z, combining personalization, conscious consumerism, and influential founders to scale into a durable consumer brand.
E-Commerce
fromFast Company
3 months ago

Thrifting is still big business, according to Pinterest

Secondhand shopping dominates fall fashion and home decor trends, driven by Gen Z and growing male interest, with major search spikes and strong resale market growth.
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