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#roblox
fromDigiday
2 weeks ago
Marketing tech

Why brands are still showing up on Roblox

Roblox's massive, engaged Gen-Z user base is driving real-time retail discovery and blending digital fashion with real-world shopping behaviors.
fromDigiday
2 weeks ago
E-Commerce

Why brands are still showing up on Roblox

Roblox's massive, engaged user base drives visible retail behaviors and digital fashion influence, linking avatar-driven discovery to real-world shopping among Gen Z.
more#roblox
E-Commerce
fromMarketing Dive
1 month ago

Boss, Lancome open virtual boutiques with Snapchat's shoppable AR

Snapchat launched a shoppable AR Winter Village with virtual boutiques for Chopard, Boss, and Lancôme enabling in-app browsing and purchases through brand e-commerce.
E-Commerce
fromTelecompetitor
1 month ago

AI will play a larger role in holiday shopping this year: Report

Holiday shoppers increasingly use social media and AI for buying: 57% use social media, 39% use AI tools, 68% purchase directly through AI.
fromThe Drum
2 months ago

'Irrelevance used to be neutral. Now it's damaging'

"Irrelevance, maybe 10 years ago, was neutral. It's now damaging: consumers' expectations have risen... so that moment when you're given an irrelevant offer at the checkout has become the online equivalent of a shop assistant getting in your way," says Marc Allsop, head of EMEA at Rokt.
E-Commerce
Artificial intelligence
fromTechCrunch
3 months ago

Phia's Phoebe Gates and Sophia Kianni talk consumer AI at Disrupt 2025 | TechCrunch

Phia is an AI-powered shopping assistant targeting Gen Z, combining personalization, conscious consumerism, and influential founders to scale into a durable consumer brand.
E-Commerce
fromFast Company
4 months ago

Thrifting is still big business, according to Pinterest

Secondhand shopping dominates fall fashion and home decor trends, driven by Gen Z and growing male interest, with major search spikes and strong resale market growth.
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