"According to Digi Capital augmented and virtual reality are about to explode as VCs and corporates get in on the act. Facebook's multi-billion dollar acquisition of Oculus got everyone's attention early last year, but it's only really in the last 12 months that investments have accelerated, with more than $1bn pouring into the sector. Meanwhile Mashable reports Nokia's virtual reality camera is now available for pre-order for a cool $60,000."
"The Wall Street Journal reports charities are using virtual reality to draw in donors. VR technology gives people attending large fundraising galas and events an up-close look at the organisation's work in far flung places like remote African villages. Star Wars is also dipping its toe into the virtual reality water with 'Jakku Spy', created in parallel with The Force Awakens. As Techcrunch explains the premise is you're in the desert world, Jakku, and you're a Resistance secret agent. It's a 360-degree immersive virtual reality."
Investment in virtual and augmented reality has accelerated rapidly, with more than $1 billion invested in the past year and major corporate acquisitions such as Facebook's purchase of Oculus. High-end hardware like Nokia's $60,000 VR camera signals enterprise and premium-market interest while market forecasts project tens of millions of consumer headsets by 2017. Virtual reality is being applied to charity fundraising by immersing donors in remote locations, to film promotions with immersive tie-ins like Star Wars' Jakku Spy, and to retail where VR promises customized, personalized shopping experiences and new commerce innovations.
Read at The Drum
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