"Later this year, Snap is expected to launch the latest consumer version of its AR glasses, Specs. In anticipation of that big event, the company has launched a new subsidiary, Specs Inc., focused solely on further developing the glasses. Snap announced the new company on Tuesday, explaining that the move would allow for "greater operational focus and alignment" as it continues to iterate on its product."
"In fact, Snap originally began working on the technology behind Specs over a decade ago, although the last time the company offered a consumer version of the glasses was in 2018. Since 2024, the latest version of the hardware (technically its fifth generation) has been a developer-only product, which has allowed Snap to work on populating the wearable with the kinds of programs that will hopefully make it a hit when it comes time to launch."
"Patton, who guided me through a tour of the device's user experience and latest features, said that "the spatial nature" of Specs meant that there were a lot of user experiences that could be enjoyed that aren't possible with a phone. That spatial experience is largely powered by the glasses' four cameras, which allow for hand tracking and enable the co"
Snap established a new subsidiary, Specs Inc., to concentrate on developing consumer AR glasses ahead of a planned launch later this year. The company expects to reintroduce consumer Specs after a developer-only fifth-generation headset released in 2024. Development on the underlying technology began over a decade ago, and Snap last sold a consumer model in 2018. Competitors such as Meta have advanced through partnerships with eyewear brands like Ray-Ban and Oakley via EssilorLuxottica. At CES, product manager Russell Patton demonstrated user experiences enabled by the glasses' spatial computing, driven by four cameras that enable hand tracking and other interactions.
Read at TechCrunch
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