Sydney Sweeney was not authorised' to hang her bras on Hollywood sign, say site owners

"The Housemaid star Sydney Sweeney has been reprimanded by the Hollywood Chamber of Commerce for a promotional stunt that involved draping bras over the celebrated Hollywood sign in Los Angeles. Sweeney posted footage on social media of her and a group of people climbing up to the sign which is situated on Mount Lee, in the Hollywood Hills area of the city, and hanging dozens of strung-together bras over the 50ft-tall sign's letters."

"In a statement to the LA Times, Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, said: The production involving Sydney Sweeney and the Hollywood Sign was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it. The stunt is believed to be promoting a new line of lingerie, Syrn, with which Sweeney is associated."

"Media outlets have theorised that Sweeney could face police investigation for trespass, as she appears to break into the site through a wire fence. Sweeney has previously caused comment for her marketing activities, most notably for an advert for American Eagle jeans whose slogan Sydney Sweeney has great jeans was criticised as carrying undertones of eugenics and being a nod to white supremacy."

Sydney Sweeney and a group draped dozens of bras over the 50ft Hollywood sign and posted footage on social media. Steve Nissen, president and CEO of the Hollywood Chamber of Commerce, said the production involving Sweeney and the Hollywood sign was not authorised by the Chamber and that the Chamber had no prior knowledge. The stunt is believed to promote the Syrn lingerie line associated with Sweeney. Persuasion Pictures had a FilmLA filming permit, but the Hollywood Chamber owns and licenses the sign and requires a separate permit. Media outlets say Sweeney could face trespass investigation after she appears to enter the site through a wire fence. Sweeney previously drew criticism for an American Eagle advert whose slogan was criticised as carrying eugenic undertones.

Read at www.theguardian.com