"A flick of honey-blonde hair, a ripple of ruby-red satin: Sydney Sweeney arrived at the Emmys on Sunday looking every bit the Hollywood bombshell that she has angled herself to become. And yet, the actor's custom Oscar de la Renta gown didn't translate as just glamour or sex appeal for everyone watching the awards show. Instead, a faction of online commenters said the color evoked other cultural and political associations, dubbing the shade " Republican Red." One Reddit user quipped, "She's solidified herself as a MAGA Barbie.""
"Since the introduction of the bright red " Make America Great Again" hat in 2015 and its proliferation in the past decade, the color has become a powerful branding tool for President Donald Trump's administration - and it's not just about baseball caps anymore. Multiple cosmetics companies, including MAGA Red Beauty, sell shades of lipstick to match Trump's iconic accessory. The president's daughter-in-law, Lara Trump, owns an apparel brand that launched a " MAGA Red Collection" earlier this year. The tagline reads, "Red isn't just a color - it's a statement.""
Sydney Sweeney wore a custom Oscar de la Renta red gown to the Emmys that prompted online viewers to associate the hue with political symbolism. Some commenters labeled the shade "Republican Red" and compared her to a "MAGA Barbie." The particular bright red is likened to the shade of the Make America Great Again hat, prompting heightened sensitivity given recent attention to Sweeney's personal politics. The bright red tone has been used as branding for the Trump administration across apparel and cosmetics. Companies sell matching lipstick shades, and Lara Trump released a "MAGA Red Collection" with the tagline "Red isn't just a color - it's a statement."
Read at Business Insider
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