Gen Z is reshaping workplace expectations with a focus on meaningful work, flexibility, and alignment with personal values. They prioritize social and environmental impact over mere financial compensation. A Deloitte report states that a significant number of Gen Z workers prefer jobs that align with their personal beliefs. Companies must adapt accordingly by embedding strong missions in their corporate structure. Involving employees in shaping processes and encouraging activism can enhance workplace satisfaction, as evidenced by successful examples like Ben & Jerry's.
Gen Z wants to know their work has a positive impact on people, communities and the planet. According to Deloitte's 2023 report, one in four Gen Z workers said they don't want a job that doesn't meet their vibes and values.
To connect with Gen Z, businesses must build missions that go beyond profits. For example, at Flowwow, our mission is to help people bring joy through thoughtful gifting that speaks volumes.
Ben & Jerry's is committed to sustainability and social justice, and it's not just in their marketing - it's embedded into the workplace. Employees are encouraged to engage in activism.
For employers, understanding and adapting to Gen Z's new standards isn't just a cultural shift - it's a competitive advantage.
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