Andrew Cuomo, after losing the Democratic primary to Zohran Mamdani by 13 points, is rebranding his campaign as an independent candidate. He is adopting an aggressive social media approach, incorporating Gen Z slang and emojis. Cuomo has publicly challenged Mamdani to a 'heavyweight bout' and criticized his opponent's background, calling him a 'nepo baby.' As traditional support dwindles, Cuomo seeks to portray himself as the more 'authentic' choice, despite being labeled as 'clinical' and 'cynical' by some commentators. His strategy reflects a desperate attempt to regain political relevance.
Cuomo is overhauling his image in a last-ditch effort to stop socialist Zohran Mamdani from becoming New York City's next mayor.
Cuomo has challenged Mamdani to a 'heavyweight bout' on X and questioned his opponent's well-to-do background, calling him a 'nepo baby'.
Cuomo's campaign has even gone so far as to attack Mamdani's family ties to Uganda, a country with anti-LBGTQ+ laws.
Cuomo is betting that a new, more combative persona can turn the tide, despite dwindling political support and endorsements.
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