California public land managers are using Gen Z slang to connect with younger audiences through social media. Interns script videos showcasing parks, such as Yosemite and Prairie Creek Redwoods State Park, where rangers and volunteers use trendy language and references. California State Parks' volunteers and Hudson Ranch Conservation have embraced this cutesy trend to promote public lands with humor and relatability. The videos also help uplift spirits during budget cuts and staffing reductions in the National Park Service, making nature appeal to a broader audience.
Yosemite's ranger Susan highlighted parts of the Oakhurst Visitor Center in a viral video, saying, 'Brat summer is over besties. We are now entering our Yosemite fall era.'
California State Parks' volunteers Vicky and Fred showcased Prairie Creek Redwoods State Park, with Vicky stating, 'See how I stay on trail? Very cutesy. Very mindful. Very demure.'
Hudson Ranch Conservation intern Ashley scripted a video where an employee said, 'Y'all are the GOATs bringing that rizzler energy to our nonprofit glow-up.'
The trend of using cutesy language and slang serves to create engaging and relatable content for younger audiences on social media.
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